Marketing outside the box
I've had a blog post from Seth Godin marked as unread for a month now, even though I've read it a few times. I'm not sure why it struck a chord with me, but this wasn't actually something that Seth said - he was just reporting on some marketing that w00t did on adwords. Search for "goog" and you'll see this:
Personally, I think it is brilliant. In this case it worked, it got a Seth link and probably lots of others too. I was going to bookmark it, but felt it deserved more. If you're buying adwords for any reason, you don't have to stick to the facts people.
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